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Business-driven information technology

Technology has gradually been evolving from a back-office function to an integral part of almost every business process across industries. This evolution is accelerating as new technologies such as cloud applications, cloud computing, and business analytics continue to weave their way throughout the functions of sales, marketing, service, operations human resources and finance. While this can present tremendous opportunities to create new business models and leapfrog competitors, it also presents challenges to those companies who do not embrace this new reality.