How Much Should A Small Business Spend On Information Technology?

 

 

For small businesses, information technology spending is always a balancing act. On the one hand, you need to keep to your budget to maintain financial stability and weather the unexpected. On the other hand, you are well aware of the constant tech advances happening all around you and the last thing you want is to be left behind by the competition. So, how do you determine your IT spending? The answer is, “It depends.”

 

Spending on IT technology needs to be based on your unique business needs. While it can be helpful to know what the average spending is for businesses, particularly businesses similar to yours in your industry, duplicating what another company does will not necessarily yield optimal results. You have a limited budget. You need to make it count. Doing so requires carefully examining your business, your options, and most importantly, your company objectives. Only when you know where you are and where you want to go can you determine exactly what you need to spend on IT.

 

What is Everyone Else Spending on IT?

 

Just because you need to define your own path does not mean you should ignore what everyone else is doing. It can be a helpful starting point to examine how much other small businesses are spending on technology. According to one study, the average spending on IT across all industries was 3.28 percent. The average came from considering a wide range of industries, with the lowest spender being construction at less than 2 percent and the biggest spender being banking and securities at 7 percent.

 

A study focusing on industry alone does not give a clear idea of what small businesses are spending, though. Other studies that looked at the size of the business found that small and mid-sized businesses actually spent more on IT as a percentage of their revenue than large businesses. Small businesses spend around 6.9% of their revenue on information technology, while midsized businesses spend around 4.1% of their revenue on IT. For large companies, the percentage drops to 3.2%. The smaller percentage spent by larger companies is often the result of scale—they put so much money into IT that they get better rates, perform the work in-house, etc.

 

How to Decide What You Should Spend on IT

 

The best way to choose how much to spend on IT is to ask targeted questions designed to paint a clearer picture of what your IT needs actually are. These questions should include:

 

What are you spending on IT right now?

 

Every business needs an IT budget, regardless of size. If you don’t have an IT budget, now is the time to make one. To see how much you have been spending on IT, add up your expenditures on information technology over the past year.

 

What are your business goals?

 

With so many options available, it is normal to feel a little overwhelmed when you consider information technology. Clarifying your business goals gives you perspective on your IT needs. Your IT expenditures should help you achieve specific business objectives. If the money you are spending on IT is not helping you achieve those objectives in a measurable way, it can likely be better spent elsewhere—either on different IT tools or on other areas of your business.

 

How is your current IT spending related to your business goals?

 

Each IT area that you invest money in, can and should be connected to your business objectives. Go through all of your information technology spending and verify that it is doing something for your business. If it is not working for you it is time to make some changes.

 

What specific IT spending can improve your ability to achieve your objectives?

 

There are specific areas in IT that offer leverage for your industry. You will need to identify what these are and determine how they fit into your overall strategy. Collaboration, security, data collection, marketing—what tech are you fairly certain will make a substantial impact if you add it to your business?

 

In what ways can you delegate or outsource the IT budgeting process?

 

If you are like most owners or managers, you have limited bandwidth that is already mostly consumed by running your business. Assessing your IT needs and embarking on a path to meet those needs will take time, energy and expertise. Consider who you can get to help with this process, whether internally or externally.

Are you interested in learning more about your IT options? If so, please contact our managed IT services team. We can help you clarify your IT needs.

How to Install Microsoft Launcher on Android Devices

 

If you haven’t looked lately at what Microsoft’s mobile offerings, it’s time to look again. Microsoft’s first forays into the iOS and Android mobile spaces (circa 2010) were underwhelming to say the least, but in recent years the company has turned things around in an impressive fashion. One of these recent developments, Microsoft Launcher, is an immensely powerful tool and an Android exclusive. We’ll review what Microsoft Launcher is and then walk you through the installation and setup process on your Android device.

 

 

What Is Microsoft Launcher?

 

Microsoft Launcher is an app available on the Google Play store, but it doesn’t operate in the way most apps do. In the Android ecosystem, launchers are essentially replacement interfaces for your home screen. When you select a launcher besides the default one that comes with your phone, you gain access to whatever functionality is built into that launcher.

 

I’m an iPhone User and I’m Confused

 

It’s OK; we understand. There’s not really any parallel to this on iOS. Android phones offer far more customization on the home screen than iPhones do. It’s a difference in philosophy: Android users who customize effectively benefit from a polished, streamlined home screen. Those who don’t end up with a mess. Apple prevents both extremes by providing their own polished home screen and limiting what users can modify.

 

What Microsoft Launcher Can Do

 

Microsoft Launcher gives you system-level integration with your Microsoft accounts. This is powerful stuff if your business is using Microsoft 365. Integrate your contacts, calendar, documents, and more at the system level. Once installed, swipe right for deep Microsoft interactions, or swipe two fingers down to access Launcher settings.

 

How to Install Microsoft Launcher

 

To install and configure Microsoft Launcher, first download the app from the Google Play store. Next, choose Microsoft Launcher as your new home screen. In most versions of Android you’ll tap the square soft key from the home screen to bring up a “select launcher” pane. If that doesn’t work, try opening the app from your “all apps” menu.

 

When you choose Microsoft Launcher as your new launcher, you’ll get a system warning about setting the app as default. Click OK.

 

What Just Happened?

 

When you clicked OK, your home screen changed, perhaps drastically. Congratulations, you’re now running Microsoft Launcher! Customize your home screen with your favorite apps (Microsoft apps encouraged, of course), and be sure to sign in to your Microsoft account in settings.

 

Swipe Right

 

When running Microsoft Launcher as your home screen, you can swipe right for all sorts of Microsoft interactions. See your calendar, task list, and recent OneDrive documents. You can interact with these here, and changes will update across all your devices. You can even send a photo directly to your PC, similar to Apple’s Airdrop feature.

 

Conclusion

 

Microsoft Launcher is a powerful tool for Android users who use Microsoft 365 at work. We recommend downloading right away!

What Technology Should Small Law Firms Choose

 

It is questionable whether there is any industry today that has not been forced to adopt new technology to remain competitive. But for small law firms, the need to utilize technology appropriately is necessary for more than just competitiveness—it is actually being increasingly pushed by jurisdiction. In just the past few years, the ABA Model Rule 1.1 went through revisions so that the rule now states that attorneys need to maintain a certain level of competence with technology, and 36 states have adopted the revised comment to Rule 1.1.

 

 

With technology competency becoming a standard for practicing attorneys, it is clear that every law firm needs to do what it can to incorporate technology into their practice. What this adoption will mean may vary somewhat from firm to firm, but the general push should be to meet the standards of the industry in all possible areas. For many firms, that will mean making some changes.

 

Technology for Small Law Firms—What You Need to Know

 

Where you and your firm sit on the technology spectrum may be far different from another attorney or another firm. You may have already taken significant steps to incorporate technology tools into your operation. You may have been doing things the same way for decades and only be interested in making the minimal changes to comply with changing professional expectations. Or, you may be somewhere in the middle. The following tips are meant to serve as a starting point on how to identify where changes need to be made and to make those changes as efficiently as possible.

 

Set aside time for research and the adoption of new technology.

 

For most lawyers, time is at a premium. Between courting new clients, keeping up with legal changes, researching cases, preparing and filing documents, traveling and doing all the other things required for you to run your firm, you are probably quite pressed for free time. However, you are also adept at measuring the workload of new projects and making time for those projects—which means you have the ability and aptitude to make technical changes to your firm. You just need to remain aware of what you are getting into and set a pace that fits with your circumstances.

 

If you do not want to do all of the work yourself, you can also delegate or outsource it. Whether you assign duties to employees, hire an IT services company familiar known for servicing law firms, or both, you can accomplish a lot when you share the workload.

 

Learn what it means to be technically proficient as a law firm.

 

You may already have clear ideas about the changes you need to make. But if you aren’t, consider doing some research on legal tech today. There are books available that discuss legal tech for small firms and there are plenty of websites that do the same. Educate yourself on what a technologically savvy firm looks like today so you can see where your firm is lacking and where you should aim to be moving forward.

 

Areas to research include:

 

  • Document management
  • Time and billing software
  • Legal practice management software
  • Collaboration tools
  • Security technology
  • Mobile technology
  • Potential technology certifications available

 

Conduct an assessment of the technology your firm uses.

 

Once you have an idea of what the expectations for legal technology use are in today’s environment, you can conduct an assessment of your firm to see where you are and what changes you need to make. Identify what technology you currently use for various tasks, determine what changes need to be made, if any, and then make a plan to facilitate those changes.

 

Prioritize technology adoption.

 

Ideally, you could make all the changes you need to make simultaneously. But if you do not have the time, resources, or assistance to make all those changes possible right now, you will need to prioritize which are most important. Your priorities will be based on the specific goals of your firm. For example, e-filing is becoming an industry standard for law firms. If you are still using mostly paper, moving into an e-filing system will probably be a big priority. That may mean purchasing a scanner to digitize your existing documents, as well as implementing an e-filing system for your firm to use moving forward.

 

Consider Partnering With A Managed IT Services Company.

 

Most small firms do not have the resources to employ a dedicated IT department. Managed IT services offer a way to take advantage of technical proficiency and skill sets as you need them—like when you need to do a technology overhaul on your firm. You can get the assistance you need from professionals so you can focus on running your firm.

 

If you would like more information about managed IT services for your solo practice or small law firm, please contact us.

Critical Update From The NSA

The NSA Is Urging To Patch Remote Desktop Services On Legacy Versions of Windows

 

The National Security Agency is urging Microsoft Windows administrators and users to ensure they are using a patched and updated system in the face of growing threats. Recent warnings by Microsoft stressed the importance of installing patches to address a vulnerability in older versions of Windows.

 

 

Microsoft has warned that this flaw is potentially “wormable,” meaning it could spread without user interaction across the Internet. We have seen devastating computer worms inflict damage on unpatched systems with wide-ranging impact, and are seeking to motivate increased protections against this flaw.

 

CVE-2019-0708, dubbed “BlueKeep,” is a vulnerability in Remote Desktop Services (RDS) on legacy versions of the Windows® operating system. The following versions of Windows® are affected:

 

  • Windows® XP
  • Windows® XP
  • Windows Server® 2003
  • Windows® Vista
  • Windows Server® 2008
  • Windows® 7
  • Windows Server® 2008 R2

 

What Is A Wormable Virus?

 

This means that the virus can get into your system without you doing anything like clicking a malicious link. An attacker could then install programs; view, change, or delete data; or create new accounts with full user rights without your knowledge.

 

Any future malware that uses this vulnerability could propagate from one vulnerable computer to another. This is how similar malware like WannaCry spread around the world. Experts are worried that this flaw could be used to fuel a fast-moving malware threat like the WannaCry ransomware attacks of 2017.

 

Another Problem

 

Although Microsoft has issued a patch, potentially millions of machines are still vulnerable. This is the type of vulnerability that malicious cyber actors frequently exploit through the use of software code that specifically targets the vulnerability.

 

For example, the vulnerability could be exploited to conduct denial of service attacks. It is likely only a matter of time before remote exploitation tools are widely available for this vulnerability.

 

NSA is concerned that malicious cyber actors will use the vulnerability in ransomware and exploit kits containing other known exploits, increasing capabilities against other unpatched systems.

 

What Should You Do?

 

Microsoft has released a critical update for their Remote Desktop Services that impacts multiple Windows versions. The patches are for devices and systems that are both in and out-of-support, which is rare for Microsoft to do. This shows the importance of these patches.

 

The update addresses the vulnerability by correcting how Remote Desktop Services handles connection requests. To apply the patches, go to the Microsoft Security Update Guide for in-support systems and KB4500705 for out-of-support systems.

 

Microsoft recommends that customers running one of these operating systems download and install the update as soon as possible.

 

Does This Mean Even Systems Without Support Can Get The Patch?

 

Yes, Microsoft is aware that some customers are running versions of Windows that no longer receive mainstream support. This means that you wouldn’t have received any security updates to protect your systems from the CVE-2019-0708 virus.

 

Given the potential impact to customers and their businesses, Microsoft decided to make security updates available for platforms that are no longer in mainstream support. All Windows updates are available from the Microsoft Update Catalog.

 

What Should You Do Before We Apply The Update?

 

It’s recommended that you back up all of your important data first. If you have a reliable backup, and if the patch creates problems, you can still access your data. You should do this before you install any patches.

 

What If You Can’t Apply The Patches?

 

If you can’t apply the patch for your system there are other things that you can do:

 

  • If you don’t need the Remote Desktop Services, you can disable it.
  • Block the TCP port 3389 (this prevents unauthorized requests from the Internet).
  • Enable NLA (Network Level Authentication) for Windows 7 and Windows Server 2008.

 

Of course, the best thing to do is to contact us. We’ll know exactly what to do.

 

What Else Should You Know?

 

If you had updated from Windows 7 to Windows 10 or from Windows servers 2008/2008 R2 to Windows 2016 or 2019, you wouldn’t need to worry. This is why it’s essential to keep your systems up to date.

 

Soon, on January 14, 2020, support will come to an end for all Windows Server 2008, 2008 R2 equipment and the Windows 7 operating system.

If you’re still using these servers or operating system, it’s crucial to replace them now so that there’s no disruption to your daily operations or loss of data.

Any hardware or software product that reaches its end of life is a potential gateway for hackers to enter through. In addition to the security hazard, there are other reasons why it isn’t a good idea to keep using old equipment such as unresolvable outages.

Sign In With Apple

 

Sign In With Apple…Should You Use It?

Apple recently reported that its new “Sign in with Apple” feature will be part of the iOS 13 release in the fall of 2019. It promises to protect your privacy, and authentication experts say it could have an enormous impact on data privacy.

What Is Sign In With Apple?

With Sign In With Apple, you’ll be able to log into your applications. It offers a single-sign-on functionality, much like other sign-in buttons such as Facebook’s, Google’s and Twitter’s.

What Are The Benefits Of Using Apple’s Sign In?

When you sign onto apps, Apple will mask your personal information and email address. But the application will still be able to contact you.

Unlike with Google, Facebook and Twitter, your email won’t be passed on to the developer. You can opt not to allow this, but you won’t be able to use their sign-in service. If you do choose to let Google, Facebook or Twitter track your email, they will also be able to see the applications you use.

Aaron Peck from Oauth explains:

“The way most “sign in with [blank]” systems work is that the app you’re signing in to will get your username on that service and likely also your email address,” he explained. “These apps can sell your email address to advertisers, or correlate your activity between unrelated applications by matching your username.”

Apple solved this problem with its single-use anonymous email address. You’ll be able to share the information you choose with the application. Apple creates a random, anonymous, single-use email address for each application. Apple then forwards emails sent to that address on to you. You have the option of deactivating the single-use email address whenever you want.

By using Sign in with Apple and the single-use email address, your true email address won’t be tracked. Apple is offering this to provide a more private option for use. And they are offering developers a way to provide a fast one-step login without forwarding their user’s data to another company. Apple’s button will also work on websites.

Can You Use Apple’s Sign In With Any Application?

No… only applications that integrate their systems with Apple’s Sign In button. Some may opt not to because they won’t be about to use your information for marketing purposes.

What Phones Can Use iOS 13 & Sign In with Apple?

These are the devices that will be able to use iOS 13:

  • iPhone XS
  • iPhone XS Max
  • iPhone XR
  • iPhone X
  • iPhone 8
  • iPhone 8 Plus
  • iPhone 7
  • iPhone 7 Plus
  • iPhone 6s
  • iPhone 6s Plus
  • iPhone SE
  • iPod touch (7th generation)

Is There Anything Else To Consider When Using Sign in with Apple?

If you are a developer, there may be. There are some concerns surrounding Apple’s terms and conditions for application developers. If they offer Google, Facebook or Twitter’s sign in, they must also offer Sign in with Apple.

And there’s more. According to Reuters:

Apple will expect developers to place their login button above Google’s or Facebook’s.

Apple Inc will ask developers to position a new “Sign on with Apple” button in iPhone and iPad apps above rival buttons from Alphabet Inc’s Google and Facebook Inc, according to design guidelines released this week.

The move to give Apple prime placement is significant because users often select the default or top option on apps […]

Apple’s suggestion to developers to place its login button above rival buttons is part of its “Human Interface Guidelines,” which are not formal requirements to pass App Store review. But many developers believe that following them is the surest way to gain approval.

This means that some app developers won’t have an incentive to actually add the Sign in with Apple feature. But Apple is getting around this by mandating that if developers what to place their app in the Apple App Store, and they already offer a third-party sign in, they must offer Apple’s.

Apple’s terms and conditions don’t require this for applications with a dedicated login system, and those that don’t use third-party buttons from Google or Facebook.

What’s The Benefit For Apple?

Sign in with Apple will improve users’ privacy and provide a far better experience than others.

Will LaSala, director of security services and security evangelist at OneSpan, tells us more:

Apple is going one step further than traditional single sign-on, they are forcing their users to use stronger authentication, such as Apple’s FaceID and TouchID,” he said, noting that Sign in with Apple will ask mobile app users to use the biometrics functions.

The use of adaptive authentication is what should be celebrated – the ability to prevent login tracking or protect a user’s information is a secondary benefit. Any way that we can get users to move to adaptive authentication that is easy and portable across many sites and platforms is a security win for the internet.

Apple is positioning themselves as the privacy provider. So when we want more privacy, Apple hopes we’ll choose to use their technology. It’s a great marketing strategy…something that Apple excels at. We think many people will want to use Sign in with Apple due to its privacy features.

How Technology Can Assist CFOs and Their Expanding Job Functions

 

CFOs & Technology

 

The CFO role continues to evolve. CFOs used to be considered fairly powerless scorekeepers or merely chief bean counters, but today the role has taken on more responsibility as well as prominence.

 

Of course, any CFO will tell you that the old role is not unimportant, and it has not gone away. The expansion of the CFO into strategy, decision-making, and even IT oversight creates a capacity problem. How can the CFO meet all the new responsibilities without neglecting the old? Technology can assist in a number of ways.

 

Before we dive into how technology can assist CFOs in their expanding job functions, let’s look at what some of those expanding job functions are. Depending on where your organization is in its digital transformation, you may have already taken on some of these. If not, this overview will give you insight into what may be added to your plate in the coming months and years.

 

New CFO and Finance Responsibilities

 

The CFO has traditionally focused on finance and accounting, and these responsibilities remain both significant and important. New areas of responsibility are developing, though, including these.

 

Technology

The CFO role has an increasing responsibility for overseeing technology decisions and spending, along with the CIO. The entirety of the business is dependent on technology, and good choices in this area lead to dynamic transformation. Bad choices can have catastrophic results.

 

Future Focus

CFO and finance responsibilities are evolving from sole focus on the past (compliance and reporting) to include a future focus. CFOs are partnering with managers around the company to improve operations, and they often work with the CEO and the board to help plan company strategy.

 

Financial data and analytics have helped in this aspect of transformation. Another team may be responsible for analytics, but when it comes to the financial aspect of analysis, the CFO and finance team are an essential part.

 

Partnering with CEO

 

Today, CFOs partner with CEOs to develop strategy more frequently than they did in years past. While the roles remain distinct, the line is more blurry than it used to be, and the level of partnership and collaboration is much greater.

 

Partnering with Division Leaders

It’s more frequent than it’s ever been for the CFO to partner with division leaders or line-of-business leaders. These leaders necessarily have other focuses than finance, and they may need or seek guidance from the CFO. This guidance is sometimes finance-related and other times more generally related to business vision. The CFO also plays a role in teaching division leaders to accept financial guidance from the finance group.

 

How Technology Can Assist Today’s CFOs

 

Savvy CFOs will leverage technology to assist them in their expanding capacities. Here are a few technologies empowering CFOs and finance teams.

 

Big Data and Analytics

Data is more powerful than it’s ever been, and CFOs will benefit from technology solutions in this area. Powerful customer data can drive major insights into financial trends as well as business trends. Use analytics to make better-informed predictions on the future of sales. You can often get a better picture of what the customer wants by analytics than you can by traditional means like focus groups or customer surveys. These are powerful tools that can solve many problems and speed up many tasks for the CFO and the finance team.

 

Embrace the Cloud

Cloud-based apps can lower IT infrastructure spending as well as the need for maintenance. Many if not all the major IT applications needed by the finance team are available in cloud format, including ERP and CRM systems as well as planning and reporting systems.

 

Using cloud-based applications and systems allows your company to expand without having to consider infrastructure improvement. With the cloud, you’ve outsourced the infrastructure completely.

 

Finance leaders and CFOs are sometimes wary of the cloud, and this is understandable. Cloud-based services have had their fair share of highly publicized leaks and breaches. These have led some to question whether the cloud is really the right solution for sensitive data, whether financial or privacy-related.

 

The answer to this concern is twofold. First, the track record of these cloud apps is astoundingly good. Second, take a step back and review the landscape. Do you really trust that your in-house IT or InfoSec team is as skilled in protecting you from an internal breach as the team at a cloud service is? Your business is broad, and IT infosec is only one small component. For the cloud service, it’s nearly everything. One breach and they’d be out of business.

 

Mobile Technologies

While mobile technologies are most visible on the sales force and other customer-facing services (like your website), mobile can improve the quality of life for the CFO and finance teams, too. Selecting cloud apps that allow for mobile access gives additional flexibility to where and how work is done and data is displayed.

 

Need A Great IT Company Who Works With Top CFOs

 

This is just the surface of what technology can do to empower CFOs in their expanding roles. For more, or for help implementing solutions, contact us today.

How Can Law Firms Use Microsoft Office 365’s E-Discovery Capabilities?

 

 

According to the American Bar Association, it is crucial for attorneys and e-discovery professionals to define the rules of engagement instead of leaving those details to the IT department. Attorneys are being held to much higher standards of knowledge when it comes to technology, especially in terms of electronic discovery. ABA Model Rule 11 states that attorneys bear a duty to provide competent representation for their clients, and translated into today’s language — that means a firm understanding of technology and all of the various implications. Fortunately, there are advanced tools already built into Microsoft Office 365 that can help support the needs of law offices as they create a proactive e-discovery strategy for their offices and for their clients.

 

E-Discovery in a Digital World

 

E-discovery is increasingly complex as you bring globalization and mobile platforms into the conversation. The ability for mobile phones and tablets to access even the most sensitive personal and legal data is an ongoing challenge, not to mention the ability of clients to easily share information that should have remained confidential. SMS text messages, social media chats, in-app notes — these types of interactions must all be appraised for potential inclusion in legal matters in the future. However, the information that is shared between attorneys, clients and other external parties can be more easily managed with tools from Microsoft Office that are already available to your e-discovery team.

 

Advanced Document Analysis in Microsoft Office 365

 

The electronic discovery tools available in Microsoft Office 365 are increasingly detailed and include the ability to identify content that is a near duplicate, perform predictive coding and consolidate information across email threads. While you may still need a dedicated e-discovery platform for more detailed analysis, Microsoft’s cloud-based productivity platform has many advanced features baked into the base functionality. Microsoft has been boosting their e-discovery chops with additions to the platform that will provide professionals with more of the tools that they need to wrangle and report on data and communications that will impact their various cases. Massive regulatory cases are not the only ones whose outcome may depend on a single email — there are also thousands of smaller cases that can be solved more quickly and accurately with access to the correct information gained through intensive e-discovery.

 

Collecting and Preserving Crucial Electronic Data

The ability to easily share information is a boon for attorneys and clients alike, as people are increasingly ready to work from remote locations and while on-the-go. Law offices must take additional measures to ensure the security and consistency of data due to these additional pressures, and Office 365 can create clean transfer records across various mobile platforms, desktops and email. Attorneys and their staff must have a firm understanding of the flow of information throughout their various systems to take full advantage of the ways they can collect and preserve this crucial electronic data.

 

Investing in advanced e-discovery software may be necessary, but there are many ways that law offices are able to streamline their data structures and workflow by leveraging the advanced functionality that is already available within Microsoft Office 365. Speak with your local technology professionals to better understand Microsoft’s options for improved security and deeper data insights.

How to Copy Cells in Microsoft Excel

Today’s quick tech tip covers one of the basic functions in Microsoft Excel.

Watch the video below or click here.

Here’s how to copy cells in Microsoft Excel, plus one of the advanced copy and paste features available in the application.

 

Step 1: Select the Cell or Cells You Want to Copy

If you want to select a single cell, you simply need to click on it. If you want to select a range of cells—whether that’s a partial or full column or row, or a wider range—click and hold on one of the cells you want to copy and drag to the other end of the range.

You can also select an entire column or row in one click by placing your cursor outside the grid, on top of the letter or number corresponding to the column or row. Your cursor will change to a rightward or downward arrow. Click to select the entire column or row.

 

Step 2: Copy

To copy the selected cells, click the “Copy” button in the Clipboard section of the ribbon. In your default view, the Clipboard section is in the upper left. You can also use a keyboard shortcut to copy: press Ctrl + C on a PC or Command + C on a Mac.

Step 3: Select Destination and Paste

All that’s left is to click on the cell where you want the copied information to go and paste. If you’ve copied a single cell, simply click on the cell where the copied content needs to go. If you’ve copied a range of cells, you don’t have to select an identical range of cells to paste. Simply select the cell that’s in the upper left corner of your range.

To paste your content, click the “Paste” button in the Clipboard section of the ribbon, or use a keyboard shortcut. This time, the keyboard shortcuts are Ctrl + V (PC) or Command + V (Mac). Your content will appear in the new location, and you’re ready to move on to the next task.

 

A Few Notes

 

Now that we’ve covered the basics, here are a few warnings and advanced tips.

 

Formulas

 

If you copy a cell with a formula in it, Excel will automatically copy that formula to the destination. If this isn’t what you want, click the down arrow below the Paste button. Excel gives you a dozen or so special methods of pasting. If all you want is the raw number, no formula attached, then use “Paste Values” instead.

 

Overwriting Content

 

If you copy a range of cells, be aware that pasting that range will overwrite anything in the destination range. Make sure you have enough space there and won’t lose any important data.

Copy Paste Cells Microsoft Excel

Can CMOs and CTOs Unite?

Learn about the importance of CTOs and CMOs uniting their efforts to create optimal outcomes for their companies. You can make business better by uniting.  

 

 

Considering the vital importance of digital touch points—including mobile and Web interactions—for the success of most businesses, there has never been a time where it was more necessary for CMOs and CTOs to unite. But what about the way things have been done for so many decades, with CMOs and CTOs occupying very different areas of the organization? Well, the times are changing, and it is up to business leaders to change along with them. It’s that or risk being left behind by the competition.

 

CMOs and CTOs Must Unite

 

Technology is the through-line that connects every aspect of today’s businesses, especially when it comes to management and the creation of content. Data is the foundation for all decisions in the modern business environment, which comes from the core technologies utilized by every organization. Leveraging technologies allow businesses to create content that is extremely personalized and therefore fulfills the needs of the target audience in ways that were not previously possible. According to Adobe, it is this highly personalized content, along with tech like AI, machine learning and more, that have become required in the modern world of business.

 

Powerful tools like the ones mentioned here are only fully utilized by combining the skills and knowledge of the CTO and CMO. The need for tech expertise is obvious since all of the most potent tools in marketing today are enriched or enabled by the latest technology innovations. But the need for marketing expertise is just as important to connect with the customer. Without a human touch and an understanding of what makes people trust a business, technology can only accomplish so much.

 

How Can CMOs and CTOs Combine Their Efforts?

 

Let’s explore some of the ways that CMOs and CTOs can work towards a united front when approaching company objectives:

 

Be equally accountable for the outcomes you are seeking for the company.

 

The CTO and CMO used to operate in individual silos that rarely overlapped. In those days it was understandable to treat the outcomes you were seeking as your own and to avoid taking on responsibility for the outcomes of other departments—especially departments that seemed to have so little to do with your own. But today it is more important than ever to share the responsibility for achieving company objectives. After all, you are in the same boat overall, and you want to make sure that boat experiences smooth sailing for the benefit of all parties.

 

Instead of saying, “That’s not my responsibility,” try discussing with your other stakeholders how you can contribute towards success. You may be surprised at the answers you get, and at how easily you can provide support.

 

Recognize the areas that you can help when developing the content management strategy for your business.

 

While you both need to be responsible for the outcomes sought by your company, you are only going to be most effective if you are certain where your strengths lie. For CMOs, you should be focused on utilizing your resources and expertise to manage communications, brand messaging and overall content strategies. The CMO understands the consumer better than the CTO and understands the way the consumer behaves. It only makes sense for the CMO to look to things like brand messaging and content strategy because of this knowledge.

 

In contrast, the CTO is best equipped to take control of analytics, delivery, and insights for the consumer. The CTO and the team underneath the CTO have the skills and reach necessary to yield the most effective results in these data-driven areas.

 

Learn to think like the other team from time to time.

 

While you definitely want to lean into your strengths, you still need to have a knack for clear communication and predicting what your peers will need in the business. In other words, you need to learn to think like a CMO or CTO, even if you are not one. No one will expect you to take over the other person’s position, of course. But the better you can get into the headspace of the other manager the better equipped you will be to cross-pollinate and predict the needs of others.

 

Not only does thinking like the other allow you to communicate and help each other better, but it also tends to lead to the kind of game-changing ideas that revolutionize the way your organization functions. The CMO can better understand and utilize the power of the tech available, while the CTO can become more aware of how marketing outcomes are achieved and the kind of information that could be most beneficial for marketing efforts can be better understood.

 

Open up lines of communication and foster their growth.

 

As with any new relationship, the first few conversations are often the hardest to get through. Typically, opening up the line of communication is a big effort, and keeping it open is not the easiest thing to do. But it is worth the effort. Realize that you both can greatly benefit from each other’s knowledge and that working together is the key to realizing the full potential of your business.